Claradan calculates the optimum engagement message for groups and individuals in the DC Pension space. Our analysis determines why data sets emerge and this provides the knowhow to develop targeted and effective client engagement solutions.

Claradan is a global leader in the adaptation of Behavioural Finance to business scenarios, and is at the forefront of its application in the Pension Industry.

Drawing conclusions and allocating resources to existing data analysis approaches can be a dangerous and unpredictable activity. If you don’t know why the data set has emerged then you could be committing capital and resources to nothing more than a short tem set of coincidences.

We Treat Data Differently – ask the right questions to get meaningful answers.

Behavioural Finance Analytics

Adhering to ClaradanMetrics’ principal of “Behavioural plus Traditional” always outperforms “Behavioural or Traditional” we have combined existing analytics processes with behavioural finance modelling to produce products that offer significant advantages over our competitors;

• Robust and Relevant Client Segmentation
• Targeted & Effective Client Engagement Messaging
• Higher levels of Scheme Participation
• Increased Contribution Rates

The inclusion of behavioural modelling enables us to identify why data sets emerge, this is critical in designing robust and effective messaging and behavioural change solutions. Without this, analytics can be a mere history lesson, recording what has happened in the past and assuming it will happen again in the future!

By actively mapping recognised behavioural criteria, ClaradanMetrics transforms the use of analytics into a reliable and robust predictive tool

Client Engagement Solutions

ClaradanMetrics leverages its expertise in behavioural sciences to create robust and reliable client engagement solutions for the pensions and savings industry that generate high levels of participation and increased contribution rates.

Utilising our unique approach to analytics and data mining, ClaradanMetrics’ Behavioural Finance modelling achieves superior segmentation from which incisive messaging is derived.

We are able to offer 3 separate degrees of client segmentation to suit ever budget and scenario;

Level 1 – Group Behavioural Personality

Organisations are made up of a complex and diverse mix of people with equally diverse needs and motivations. However, companies and organisations in particular sectors, locations and industries will employ particular types of employees with traits such as age, education levels, salary bands etc in common. ClaradanMetrics is able to recognise and categorise these factors and in addition identify behavioural patterns through our Behavioural Finance Analytics that will lead to an overall ‘best fit’ model.

This enables messaging to be tailored to the specific make up of members of a particular organisation and ensure that maximum engagement and participation is achieved – far outperforming the generic messaging usually employed by competitors.

Level 2 – Group Segmentation

Suitable for larger organisation and those with a more diverse workforce, ClaradanMetrics, through our use of Behavioural Finance Analytics, segment the organisation into 4-6 categories, depending on the results and makeup of the group. This deeper level of segmentation and understanding of each groups drivers, motivations and behavioural tendencies allows ClaradanMetrics to design specific messaging for each group. This can be delivered either independently with our support and guidance, or by workshops and seminars hosted by our own Behavioural Finance experts.

Level 3 – Individual Profiling

For smaller organisations and for the ultimate in employee support, ClaradanMetrics is able to deliver individual profiling reports to establish the exact behavioural personality of each member of an organisation. Through a mix of Behavioural Finance Analytics and Behavioural Finance questionnaires, we are able to present the exact messaging required to achieve very high levels of engagement and participation. This can be deployed as support for IFA’s and internal advisers or outsourced to ClaradanMetrics.

Behavioural Change Solutions

Our ability to understand why certain behaviour is demonstrated in particular environments and our capability to both measure for behavioural traits and create effective and robust client engagement solutions, also supports our approach to achieving significant behavioural change in the area of pensions and savings contribution rates.

ClaradanMetrics uses peer benchmarking and group feedback loops to achieve lasting behavioural change where it counts.

Delivered as part of an integrated service by scheme providers or as a standalone communication direct from ClaradanMetrics, our results are consistent and durable.